When Collecting User Data Important

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Google Sued Over Location Marketing Practices: Why Is Transparency When Collecting User Data Important? google location Have you ever had that feeling of being monitored all the time? Every place you go, every step you take? Well, Google is being sued by attorneys general in different US states for using “deceptive and unfair practices” to obtain user location data. Basically, the lawsuit accuses the world's largest search engine of using "dark patterns" to deliver more location data. By dark patterns we can understand that they are a kind of “trick” included in the design of the website or application that induces users to perform an action that they would not explicitly choose.

Check out this article for more details Telegram Number Data on the process, what Google (claims) to have done, and finally the importance of capturing user data transparently. Google's response The bipartisan lawsuit, supported by the Democratic and Republican attorneys general of D.C., Indiana, Texas, and Washington, alleges that between 2014 and 2019, Google misled users into believing that turning off location history settings would prevent their data from being tracked. . On the other hand, the company claims to have made, in recent years, many improvements in relation to location data, facilitating management by the user and, therefore, increasing transparency.




Inside: API Themes. Out: FLoC Additionally, Google recently announced that the FLoC (Federated Learning of Cohorts) project will be replaced by the Topics API. FLoC is a (somewhat controversial) proposal to replace cookies with interest-based advertising. Basically, the idea was to group users with compatible interests. But, as we said, even before its launch, FLoC was highly criticized by data protection authorities and was put aside. In the Themes API proposal, the idea is that, as users move around the web, the browser “learns” about their interests.