The other part of the equation is constantly evolving

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When it comes to shaping your own brand story part of achieving this arrangement will depend on honesty and candor Describe your origins accurately and in detail with all of the trials and tribulations you experienced sewn in Who doesnt like an underdog  What a brand does is equally or even more important than what they did in the past Think about Google or Facebook Both companies have earned enormous public good will by creating a pleasant company culture Not only do people flock to both businesses to seek employment and maybe take a crack at their sushi bar


but the consuming public can feel a little bit better using their products secure in the knowledge that the businesses they are giving their hardearned dollars to treat their people well While you probably cant afford Googles recreational India Phone Number classes and gourmet food you can make a name for yourself with favorable hours and happy employees Bonus points go to the business owner who can figure out how to make these characteristics clear and interesting on social media Coffee Shop with a Cause Have you ever stepped into a local cafe and seen a sign saying We Proudly Support Fair Trade You almost smile to yourself as you step up to the counter and pay triple what they are charging across the street at McDonalds





Businesses with beliefs earn natural sympathy and admiration from their customers Customers are often willing to pay more for a product that aligns with your worldview If you like coffee but dont like forced child labor youre probably going to support the coffee shop that serves their brews with foam and no side of guilt The key of course is to practice what you preach A coffee shop that says they sell fair trade but doesnt will probably be reviled significantly more than a store that never made the claim at all.