The only limit to complexity is your imagination

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Do you have new subscribers or customers Thats great Build a direct relationship with them by sending them an automated spacedout email stream to maintain your brand Leading the way in your mind Known as a welcome sequence this practice is common in the email world but can also be achieved via SMS Additionally if your subscribers have to wait a while for you to write to them manually  they may have forgotten why they were interested in you in the first place Upsell or crosssell to existing customers Automated campaigns can also be used to crosssell or upsell related products or services after conversion Automations can be set up to focus on purchasing Add customers to a drip sales campaign after their next logical purchase of a specific product


This could be an upgrade to their existing service or a new product Austria WhatsApp Number that strengthens their relationship with their current purchase Automated Campaigns It can also be used to remind about updates or restocks of recurring products or to market seasonal products to people who have shown interest in the past Encourage older prospects to reengage Drip marketing campaigns  regardless of form  dont just target new customers If you identify a segment of older prospects who have cooled off a bit you can use the engagement data you have about them to create an automated campaign that answers their concerns and gets them converted again Orchestrate complex crosschannel campaigns Omnichannel automation tools can help you plan and execute complex





logical processes across different platforms to easily pull threads across all channels  Being everywhere is a great marketing strategy If your ideal customer cant get online without encountering your ad or content this can be great for brand awareness  as long as it doesnt get boring of course Applying logic and strategic process to your entire digital presence allows you to present a strategic and professional edge online instead of appearing cluttered and scattered Collect crosschannel analytics As a marketer what do you do if your analytics capabilities dont communicate with each other Google Analytics stays in Google stays in Twitter sales data stays in your CRM Email marketing analytics stays in your email marketing platform.