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Create a video YouTube is the second biggest search engine in the world. That’s a great reason to repurpose your “How-to” blog posts as YouTube videos. But rather than simply reading your blog posts to camera, you should adapt your written blog post for this audio-visual medium. script and make use of graphics or images in your original blog post.
Making YouTube videos might seem daunting at first, but there deutschland phone number are a large number of resources available online to help you get started. Video Player 00:00 01:35 (An example of Plezi’s intro video) 3.5 Create a podcast Podcasts are an increasingly popular format for B2B marketing content because they can save marketers valuable time. If you think that your target audience might listen to them, you can look at repurposing blog posts as podcast episodes.

As with creating a video, you should use your blog post to create a podcast script. If you interviewed an industry expert for the post, consider including a Q&A session with them. Creating a podcast is somewhat easier than making a video because it is a purely audio format. 4.How to repurpose white papers A white paper will often be the first piece of premium content that you create.
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