|
|
Arnoud Engelfriet, lawyer and expert in the field of law and the internet, expressed this beautifully in a response to Tweakers.net : Organizations need to realize that personal data is a liability, radioactive waste instead of “the new gold” or just another Excel file on the G: drive. 4. Marketers should also contribute to Core Web Vitals This one has already appeared in many other trend lists, but I wanted to mention it briefly here. Many organizations are working hard to get websites in line with the new Core Web Vitals.
Marketing tools and advertising platforms, such as Google Tag Manager (GTM) or Facebook Ads, are increasingly emerging as the culprit in speed tests such as Page Speed Insights these days. Marketers can no longer simply place . More and more photo editor pressure is being exerted to organize data collection in a smarter way. Web Analytics Trends for 2022 There are many developments that influence what we can measure. To prevent gaps in our data, a major shift is underway. Here are some trends.
Shifting from cookies to algorithms to recognize users If cookies are going to be restricted, there will be more and more gaps in recognizing returning users. Algorithms will increasingly be used to recognize users. Google Analytics 4 (GA4), for example, responds to this with the Google Signals function . GA4 already uses several factors, in addition to cookies, to continue to recognize users: User ID. Google gives you the option to provide your own anonymous identifier . This is an ideal and reliable method for login websites to recognize repeat users.
|
|
發表於 2023-10-10 11:36:35