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The digital world The Web Marketing Association has presented its Web Awards for years, where the select group of judges and industry leaders who participate in them offer them outstanding weight, since they invite them to raise the standards of excellence and Web development in the digital world. The award received by Carlos Guzmán from WSI, adds to the long list of recognitions received by WMA since it began participating in this competition in and which confirms the commitment to quality, commitment and excellence towards.

What benefits does the pharmaceutical sector obtain from Social Listening? Home Social Listening What benefits does the pharmaceutical sector obtain from Social Listening? Social Listening is a process of monitoring social networks and the Internet that allows us to Digital Marketing Service measure the performance of a brand, product or organization thanks to the identification of the different comments, opinions and conversations that are expressed on the web. This type of tools thus gives us the opportunity to know data about our company, the competition.



A particular industry, to be able to create launch or prevention strategies in the event of a crisis. In this case, an analysis of the pharmaceutical sector in Mexico was carried out in the period from June to July , , collecting a total of , mentions and adding , users who have talked about this topic. To carry out the sweep, the following conditions were applied in the determined period: social-Listening In this study, which included keywords such as pharmaceuticals, diseases or illnesses, a considerable volume of user mentions was also detected.